The two most visited websites are Google and Facebook and the second one is considered as the “must have” asset for businesses. Why? Because Facebook is a tool that allows you to connect with your potential prospects directly and almost personally. It is the B2C connection because customers can have a direct means of contacting a company.
When it comes to B2B connecting, though, marketers still haven’t adopted the social site. Why? Well, the effectiveness appears to be missing. But that may be that companies haven’t learned how to market Facebook properly. So when you don’t use a Facebook page for your company, or else you aren’t seeing anything significant coming from your page, now you ask ,, are you currently marketing your Facebook page to fullest possibility?
Let’s have a look at a few things you have to be doing to make use of this dynamic platform to boost brand awareness among other businesses, especially your competition and vendors.
The Initial Step. Create an intriguing Facebook page. This is the very first thing your existing and potential customers will see and is also the most basic action to take. Begin by creating a profile by finding two pictures. You’ll need a 32px x 32px for your company’s profile image. Then you will want an 851px by 315px for your cover photo.
These are generally first of all , is viewed by website visitors to your Facebook page, therefore it is a large deal. Remember good high-resolution quality graphics could be the reflection of the business on Facebook.
Now, complete the company information. This includes what your company is all about, a means to contact you, your days and hours of economic, your way of payment and something that describes your company. This is not something that you need to rush through all things considered… it is actually what will make an effect on visitors about your company.
What To Do Now? Now you have your company Facebook page, the next task is to fill the page with content. You need to good quality stuff so that when visitors view your Facebook page, they may wish to “like” the page!
Use images and videos that can create an environment which is so dynamic, visitors may wish to call your company, or at the very least, visit your website. You should post something on Facebook a minimum of 72 hours every week.
Why? Well, the web can be your 24/7/365 employee and Facebook is definitely there. So by posting regularly with content which is fun, informative, interesting, and intriguing, you can be getting together with visitors when they have Facebook.
Research has found that by posting 1 or 2 time each day receives the most interaction with followers. You can set goals on your own Facebook page that tracks your failures and successes with all the content that you posting. Use this information to discover what visitors to your page want to see. Don’t be posting just to get active.
And remember, your existing customers, potential customers, and suppliers, vendors, and even your competition are scanning Social Media Marketing all day, every day, throughout the year. Which means you can pre-schedule posts for holidays and weekends and not have to be on Facebook 24/7/365 yourself. Whew!
Competitors and Vendors
This next step can be done using the step above simultaneously when your Facebook page progresses. Start with searching Facebook to your suppliers and vendors. Try to find your customer’s Facebook page and industry news, trade magazines, and vendors. Then like their page and comment on their posts from the company’s Facebook page.
This Is B2B Social Media Strategy
B2C Facebook pages wait for the existing and prospective customers in the future, more-or-less. It is actually simpler to just advertise in the store actually. However for a company, B2B marketing provides you with the ability to interact with other businesses pages to advertise your brand, products, and services as well as share content.
By getting together with your competitors, suppliers, and vendors on Facebook, you will also gain other followers which will provide an interest in your business too. When the fans of your competitors, suppliers, and vendors pages notice your interaction with them, they will review your activity on your Facebook page and when they see content which is of interest in their mind, they’ll click that “like” button and begin after the company too.
Maintain the Content Going
You need to continue posting content on your Facebook page and you should share the content from the pages you have liked and follow too. This will allow you to continue to form an environment that nurtures discussion on the Facebook page.
Remember, that content is king be it on your own company website or maybe your company’s social platforms. In addition to a Facebook page, you need to have a Google page, a LinkedIn Page, a Twitter page and whatever other social media marketing platforms your competition, existing and potential prospects, suppliers, and vendors use.
Keep the content top quality, informative and interesting or people won’t follow yourself on any social networking platform. Furthermore quality content, make use of social networking platforms for advertising too. These are generally great places to share contests, deals, and sweepstakes.
Which Will Take Time! Now this is actually all likely to get you being online, daily, by using these social media platforms like Facebook, Google , LinkedIn, Twitter, etc., etc. Yeah, you knew there was clearly a catch here, right? Yes, you’re going to need to spend time on these social media marketing platforms to accomplish all of this stuff we just discussed for successful B2B strategy and quality tixjae posting. And that is where I can assist you to being a Freelance Writer & Virtual Assistant! Get in touch with me and see the things i can offer you and your business. Find me on Facebook, Google, LinkedIn, and Twitter and like my pages, follow my pages and then contact me!