The virtual world is getting closer to being a reality with the announcement of net-based os (Chrome OS) and cloud computing based data management services (Google Apps) by Google. The current market has become fiercer day by day, and market biggies like Google and Microsoft are fighting it out face-to-face. This fierceness can go on until the initiatives driven by market biggies be a reality or may be until 2020.
Website Marketing is a concept which became popular with Google emerging because the dominant leader inside the search market. In 1998, Google was founded by Larry Page and Sergey Brin once the two were attending Stanford University as Ph.D. candidates. Then this real game began. Internet Marketing was dubbed to be the procedure of promoting websites on the internet or online medium to drive traffic towards the site or business, and therefore lead generation for that business.
The initial trend of website marketing before the days of Google was very simple and was made up of limited procedures to become followed. But, right after the development of the Google era, things changed. People started to think differently and new techniques of digital marketing came into existence whenever search engines like google, especially Google, begun to transform themselves since the blue water navies from the mighty ocean known as the Internet or perhaps the Virtual World. Possible head-on collisions due to the evolution of search engines were tackled by the development of different online marketing techniques. Search engine optimisation is just one and this includes.
Search Engine Optimization (SEO) technique was invented when the concept of search engines like google was first exposed to the people in virtual world during the 1990’s by search provides like Ask Jeeves, Lycos, etc. SEO has changed rapidly since that time.
Throughout the initial days of SEO, the keywords or key phrases could be stuffed into the website profusely inside the text content as well as the Meta Keywords tag, and the website would rank searching engines for related keywords. But, through the later stages, as search engines evolved, the idea of backlinks (virtual voting system) came into existence and it also was a purely number game. Websites with lots of keywords stuffed into them with more backlinks than their competitors would rank higher in SE listings. This way of easy going SEO tactics was shattered using the emergence of Google.
Google entered the search market with a bang and changed the rules of the game completely. It started with the creation of Google Bot (Google’s SE Algorithm) and Google PageRank. Google introduced a brand new concept called quality in to the market and websites with quality backlinks from quality websites or authoritative websites like.gov,.edu,.mil, and media websites, along with quality webpage content begun to rank higher in Google’s search result for respective keywords.
In this evolving era of search engines, webmasters used to gather in undisclosed online community forums and discuss the tactics and techniques of SEO. A Googler in disguise would assist them and offer insights in the Google SE updates. But, this can be no longer followed with the exception of the Black-Hat techniques, that are unethical ways of performing search engine optimisation, and against the webmaster guidelines provided by the major search engines. The Googler in disguise has emerged into the outer world with all the identity and name Matt Cutts, the pinnacle of Google’s anti-spam team.
In today’s world, SEO is no more an easy play. It provides evolved from your keyword stuffing and quantity days to a new era of quality and perfection. Many company owners still believe that anyone possessing a basic knowledge on SEO and internet or just by studying related content and reading study material is capable of doing search engine optimization tasks. But, this myth is kndxmq more alive and search engine optimisation can not be performed because it was being handled during the 1990’s. Since search engines have evolved and also have come a long way inside their sophistication, internet search engine optimisation could only be handled by a professional or even an Website Marketing Company in India. Today’s SEO expects precision in mathematical calculations and uses large amount of data, including analytics.
Thus it could be clearly stated that online search engine optimisation is loaded with quality data gathering, analytics and precision achieved with calculations. Since it is a very competitive world that will require regular data analysis and satisfaction monitoring of websites for related keywords on search engine rankings, it is better for business people to go out of all the complexities and headaches to experts, relax and relax, and expect good quality results.