There are numerous press release firms that offer both the writing and distributing of pr releases on the World Wide Web. We have used some of these companies and we have experienced almost no results and paid for it through the nose. In fact, as a locally based service provider, we have seen much more results from writing and distributing our press releases to local publications ourselves. Getting a press release published in many small local newspapers at once is sometimes just as good as getting he has a good point in a major publication. No matter what you hear, the reality is that newspapers still beat local search methods on the Internet when it comes to driving customers to your door that are ready to purchase. The only difference is the buying price of the advertising. Newspapers are extremely costly to “advertise” in but they will publish your press release for free!
Writing a great press release and mailing it off to the right people is generally the quickest and most affordable way for any small enterprise to generate plenty of exposure, new business and orders. Unfortunately, a majority of small businesses do not write or distribute one particular press release ever. You ought to make writing and distributing press announcements an integral part of your well rounded marketing scheme.
What plenty of small enterprises don’t realize is the fact many magazines and newsletters depend upon press announcements to fill their pages. They will use your writings as “filler.” And all you want do to get you press release printed in some publications is always to usually mail the publisher a duplicate of your own press release.
We utilized many free press releases when our team was new back before we had enough money to buy advertising. We still use press releases today for just about any newsworthy reason we could. Over the years we’ve learned that when writing a press release, these are generally our main objectives:
To get the press release accepted by the newspaper editor and printed in the publication. Once printed, to get the press releases read by people who get have the publication the press release is printed in. To obtain the desired reaction from those who read the press release and are potential prospects. The required action was created before we write the press release.
We’ve found that writing a press release that appears and reads such as an article through the magazine has a better chance of finding yourself being a featured article within the magazine than a single that reads such as an advertisement.Here’s crafting a press release which will get your business noticed.
Self-help guide to Acquiring a Press Release/Article Published – Identify magazines, newsletters and newspapers whose readers are specifically interested in the services or products your press release will likely be about. Although “carpet bombing” does work try to avoid the general interest publications which cover a variety of subjects and target only the publications that reach your potential prospects.
Once you’ve identified a certain publication that reaches your audience, call and inquire to have a sample copy of the publication mailed to you. With all the Sample copy in the publication in hand, examine it and identify all the press releases or press release/articles printed inside it. Utilize the sample press release or article already printed inside the selected publication as a guide to write your personal press release. Structure your press release so that it closely resembles ones already printed inside the publication. Include all the elements based in the printed press release. This includes photos, typestyle, total duration of Press release, period of headline, everything.
Once you’ve written and proofread your press release, print it all out in a format that matches inside the magazine. This can be so you’ll know of how it’ll look if the magazine accepts it. If the press release is too long or short, correct it. You would like to be sure your press release/article is simply right for the magazine. After you’ve done all of this, print the press release on your laser printer utilizing your best paper, attach a top quality white and black photo, write a brief cover letter, and send the press release for the editor in the publication.
Continue this same process with a number of other publications. On all press announcements (but not on articles) are the phrase, ‘Review copies available’. This gives the editor a chance to choose to write an entire review pwauyp the merchandise. Don’t do this on articles because they should be the same as a review for your product anyway.
Always incorporate a photo with the press release. We go to great lengths to pose the photo in a manner that is most likely to attract potential prospects. Always send a press release in a 9 x 12 envelope, with a cardboard insert to maintain it from being bent. Always call the magazine and identify the correct spelling in the name of the person the press release article should be sent to.
Always be ready to respond to questions about anything printed in the press release. The editor may call, and in case the press release is printed customers will call. Always treat these calls like they are the most essential ones you’ll ever get, because they are.