Subdomains are effectively just like domains though with another dot, for instance if your domain was plasticsurgery.com, a subdomain could be my.plasticsurgery.com or your.plasticsurgery.com. They can lengthen your domain name significantly, and make it harder to keep in mind, but the great thing is with a lot of the lower-cost hosting services you could have as many as you want!
But do you need them? Could using endless subdomains beneficially affect the rankings of your main domain? Subdomains really came about to help large websites organize themselves. Should you look closely at an enormous site, you might find a subdomain prefix. This is because when building thousands of pages, subdirectory names can get too long or simply just start to look very similar that it must be hard to differentiate between the two easily.
You possess as much subdomains of the original domain address as you want, but that doesn’t mean it is possible to replicate your main site across hundreds of subdomains, it does not enhance your main site’s ranking or spot in the SERPs (Search Engine Results Pages), in fact search engines like google will spot the duplicate content and probably penalize you for the replicated subdomains you may have created.
If you intend to develop out an enormous website, subdomains really are a very beneficial organizational tool whenever you can plan the dwelling of your site well. As an example you can have: marketing.yourdomain.com, sales.yourdomain.com, customerservice.yourdomain.com, but for almost all ordinary web marketers this really is completely unnecessary.
For any large corporation this delineation of departments may be very useful when numerous personnel are adding articles and knowledge to some site – there is certainly always an opportunity which a subdirectory might need to be used by two entirely separate departments and produce a problem. As an example you could have: sales.mydomain.com/how-to-license-your-product and customerservice.yourdomain.com/how-to-license-your-product – two entirely different articles authored by two separate departments.
In case you are starting an internet site for any rapidly growing company, then then chances are you have previously planned the hierarchy of the domain with a professional company building your web site.
The guidelines of SEO (Search Engine Optimization) still apply equally to domains and subdomains. The major search engines will treat each being a separate entity, should your main site features a high PR, it does not mean that your particular subdomains will have the identical pagerank, even though you can link the key domain to the subdomains manually and the other way round, you simply will not be penalized for your.
A bit of time ago web developers saw a loophole within the major search engines ranking system and they also would deceive the major search engines into convinced that a site was much larger than it really was by utilizing duplicate or only slightly different content as well as the same keywords within subdomains. The lid was put on that practice in the past for obvious reasons. Many sites were ixlazr top ranking for keywords but they were without substance to back up that ranking.
In case you have a big niche which will be covering many subjects, let’s say motorcycles, and you also wanted to have a separate subdomain for every type of motorcycle – it may be a smart idea to use subdomains for every brand, rather than purchasing a large number of different website names for every form of motorcycle. You will save money and you won’t need to go from the laborious process of finding a good domain for each and every category. You can also link internally to relevant information, making it a lot easier for any visitor, and it’s good for you because that visitor is staying on your own site.
So the usage of subdomains really boils down to how large you want your website to be, and exactly how many topics it is going to cover.